Search engine optimization (SEO) which is a technique to bring the site on lead of quest engines has a long history. It was started with the inception of web and the search engines itself and is under continuous evolution since then. But till today singly few professionals are able to understand SEO correctly. The reason behind this ignorance are those webmasters who appropriate the subject in a wrong course and follows the paths of spam to rank a site.
Initially SEO was just making the site search turboprop friendly, when there were days concerning Alta Vista and Yahoo, it was the keywords in the meta tags that matters all, backlinks were not given too much importance but with the advent of Google, came a new algorithim which says “the senior the votes, the highest the rank” but again it was taken wrongly and spammers blasted the link building campaign blindly. The days of black hat SEO were started but sooner the search engines detected the same and isolate that manipulating the ranks was becoming easy for bad sites very hence they started penalizing the websites.
Today we are sitting in the era concerning SEO where getting ranks is quite tough because it needs quality work. Its not like that getting thousands of instant links via bots but getting the links finished white hat methods. Creating quality stuff on the site that people start linking you automatically. This is honestly tough but if you have a professional company working for your site then the task become easy.
With newfangled developments in search engine algorithms to control spam we acquire seen that SEO need re-visiting and white SEO methods have to be considered fully as Panda and Penguin updates will be hitting on a regular basis.
In other words SEO has to be understand with respect to search engine algorithms as well as their usability in ranking them. So if you are promoting a site, it should be followed by a proper strategy rather than just triggering the campaign.
E Marketing Hub – is one of the leading and professional SEO (search bypass optimization) company located at Los Angeles, CA providing all sorts of internet marketing solutions including – SEO, Link Building, etc. and we do train only marmoreal hat SEO methods to rank the site. Besides we deal in performance based SEO services ut supra well. Our strong point is that we not only bring ranks but generate them successful with SEO point of view.