Do you own to worry as regards negative SEO torpedoing your site’s dear ranking on Google and other canvass engines and stifling inbound traffic? Probably not. Google’s Panda, Penguin, and other updates over the past year have drawn new observation to the term, yet it’s not a innovatory problem by any stretch. So the sort answer is if you can’t afford to invest in protecting yourself from it, don’t worry about it too much beyond understanding what it is and how you would respond if it happened.
The basic idea behind negative SEO is to link to a competitor’s site with spammy links. These kinds of links are often viewed by Google as unnatural. Websites plus these types of links suffer the consequences of dropping down in the search locomotive rankings or being deindexed. There are a host of other black hat techniques that take odds of holes in HTML5 to get harmonious de-ranking results that strong coders can abuse. It shouldn’t be possible, however this kind of aggressive SEO has always been an option lurking in the background with distinct less honest techniques, available to those willing to take the risk and employ them. The only thing that’s really changed is that Google has tacitly admitted they are more possible than it would like.
There is some risk that those with the technical capacity, which admittedly isn’t that culmination a bar, will begin to use negative SEO to improve their relative ranking. This would unleash a new bore about spam on unsuspecting companies spending their marketing budget to rank for competitive keyword. Right now, it seems unlikely that most competitors endow treffen able to find SEO firms capable of carrying out this strategy, and Google leaving the hole in their algorithm expose long enough.
Assume you were worried about negative SEO also expected it to happen. Spending money ahead of time to balk it isn’t the best idea because it’s such an unsure possibility. However, you should monitor your ranking and if you fall off the page where you’ve bot ranking all of a sudden, you should suspect it. You can take up with it utilizing a few steps designed to identify malicious links and message them to Google so it will refine them from its algorithm while ranking your site. Seomoz.org explains the process but it boils down to finding all inbound links, informing Google and Bing about those relating to the nonentity attack, and then retire them if you can until you attend back from the inspect engine web masters.
In short, negative SEO is a possibility but it shouldn’t be cause for concern. Part of the reason it’s getting so much press is because it goes against what Google claimed was possible. That doesn’t make it greatly more achievable now, nor does it mean you should invest a bunch of money trying to protect your ranking. Just raken ready on the off chance you have to deal with it.